Record Store Day is a fundamentally good thing. It gets people talking about shops which had otherwise only been mentioned as part of features on the death of music retail and, in light of the number of independent stores closing finally reaching a plateau, demonstrates that many of these emporia still have plenty of life in them. Back in February, I raised a few concerns about how the stock was distributed and exactly how keen the labels are to actually help out the nation’s indies. Since then, I’ve been in touch with record shops across Britain to seek some clarification and there’s plenty to tell. The NME having hosted an intellectually flatulent piece about record shops in recent days, I’m keen to stress that any moans in this article are not directed at the record shops themselves and I urge you to get yourself down to your local palace of glittering delights this weekend and spend as much as your food budget will allow. In return for their honesty, I intend to keep all contributors to this article entirely anonymous.
With the list of exclusives for this year’s event now at over 200 items, it gives the impression that the big labels are falling over themselves to help out the indie stores of the UK. However, prices seem to be rocketing and several retailers suggested that labels were “pushing their luck” with one observing that these labels “spend 364 days a year trying to take business away from shops.” The massive reduction in the amount of sale or return stock, meaning that shops either pay for things upfront or don’t get any copies, increases the risk factor in buying big or even buying at all in the case of some of the deluxe items. For Record Store Day, nothing is sale or return. With a Saint Etienne box set containing only six 7” singles clocking it at almost £50, it’s a costly gamble to take in a time when the economy is supposed to be on its knees. Some shops have reduced their dealings with the big labels, with one owner telling me, “when shops can consistently order from Amazon cheaper, and receive the stock quicker, it makes ordering from the majors a luxury they can’t afford.” Another store took up the story: ”The majors look like they’re helping, by whacking out these releases, but come the Monday we’re still meant to try and sell the latest Universal releases for £13.90 (standard mark up) when you know Tesco will have it for a tenner or less. The EMI, Sony and Universal sections in my shop are now tiny, I don’t order CDs from them unless I have to.” While I continue to believe that it is crucially important for music fans to support their local record shops on April 16th, it seems pretty clear that the big labels are only bothered when they have high-priced, attention-grabbing stock to shift.